Scaled our internal showerhead brand to 7-figures in revenue in less than 12 months.

Challenge

Showerlabs was started as an internal brand, where we used the same strategies and tactics we deploy for our clients to grow our own brand.
We entered a category where people needed a lot of education about how hard water destroys their hair & skin  
No one knew about us. And even worse, no one knew how we could help them solve their problems.

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What we did

We ate our own dog food. Simple as that
We studied the market’s desire and researched every single sub-problem that people were experiencing as a result of hard water
We created +50 new scroll-stopping ads on a weekly basis where we’d test every possible ad angle we could find. Once we found a winner, we’d slice and dice it into many more winning ads
We sent out 3+ email campaigns that were focused on both education as well as conversion

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Result

$4.6 million in 18 months
$1.5 million in recurring revenue from our +12,000 filter subscribers
We were a “Top 5 Christmas List” product, and won several awards
We later sold the business to a strategic buyer, who wanted to enter the european market.