How we became Proxima’s content operating system and drove over 1M organic impressions and hundreds of inbound leads.

Client Snapshot

Business model: B2B SaaS helping consumer brands improve Meta ad performance through better audience targeting

Stage: Scaling

Context: Proxima sells into sophisticated eCommerce teams and needed to establish clear thought leadership while generating consistent inbound demand.

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The Problem

Proxima knew content was critical for growth, but execution was fragmented.

Specifically:

They needed significantly more content to position themselves as category leaders

- Content was expected to generate inbound pipeline, not just brand awareness
- Multiple freelancers handled isolated tasks with no central system
- Ownership, speed, and quality were inconsistent

Without a unified content operation, Proxima risked weak positioning, slow execution, and under-leveraging their expertise.

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Our Approach

We stepped in as Proxima’s single content partner and built a centralized, high-output content system.

The focus was:

➜ One team owning everything content-related
➜ Higher-quality content grounded in real eCommerce experience
➜ Faster execution through clear systems and workflows
➜ Content designed to generate demand, not just impressions

This approach removed fragmentation and allowed content to compound instead of reset every month.

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Execution Breakdown

1. One-stop content ownership

We replaced a fragmented freelance setup with a single, accountable content team responsible for all outputs.

2. Lead magnet production

We created six dedicated lead magnets designed to speak directly to Proxima’s ICP and convert attention into leads. These assets became the backbone of their inbound pipeline.

3. Founder-led organic social

We managed:

- LinkedIn content for the founder
- Company page content

This drove consistent distribution of Proxima’s insights and positioning to the right audience.

4. Blog and SEO content

We supported ongoing blog creation to improve organic search visibility and build long-term traffic leverage.

5. Case studies and social proof

We wrote customer case studies to clearly communicate outcomes and reduce friction in the sales process.

6. Content systems and speed

We built workflows to produce high-quality content quickly, without sacrificing relevance or depth. Speed and consistency were a core part of the system.

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6. Results & Impact

Quantitative results:

➜ 1M+ organic impressions across social
➜ Hundreds of inbound leads generated through lead magnets
➜ Six lead magnets deployed

Qualitative impact:

➜ Clear thought leadership positioning in the DTC SaaS space
➜ Centralized ownership of all content efforts
➜ Faster output without relying on ad hoc freelancers
➜ Stronger alignment between content, sales, and ICP needs

Timeframe:

Results accumulated as the content system scaled and matured.

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7. Key Takeaways

➜ Fragmented content teams slow execution and dilute quality
➜ Centralized ownership unlocks speed and consistency
➜ Lead magnets remain one of the highest-leverage inbound tools in B2B SaaS
➜ Content must be written by people who understand the operator’s reality
➜ Systems matter more than individual creators

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8. Closing / Positioning Statement

This type of engagement is ideal for SaaS companies that need content to drive real pipeline, not just visibility. We act as an extension of the team—owning strategy, execution, and systems—so content becomes a growth engine instead of a bottleneck.

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